How BM Leads work and what a lead costs
Updated 12 Nov 2026 · 4 min read
In short
When a customer near you asks for something in your category, we check the request and send it to 10 nearby businesses at a time (every 20 minutes), nearest first, until 3 businesses take it. You see the request and the distance for free; you unlock the customer's number with BM Credits: 1 credit under ₹10,000, 2 from ₹10,000, 3 from ₹1,00,000. A chat lead always costs 1.
Reply fast — customers see who answered first, and the lead closes after 3 businesses.
Wrong or fake lead?
Report it from the unlocked lead within 7 days. Our team checks it and, if it was wrong, your credits come back (you get a push and an email).
Questions
Why did I not get a lead my competitor got?
Leads go nearest first, and among near ones to the business that got fewer leads in the last 7 days. Without a plan or enough credits you get it as a locked card.
Related: Free trial and BestMart Pro plans
